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Currents
Noteworthy happenings in the industry
Uttermost Boosts Customer Service via the Internet
Rocky Mount, Va.-based The Uttermost Company and Plymouth, Mass.-based PLMresearch, an eBusiness consulting firm, have launched the first phase of its
Web-based customer service portal system designed to facilitate the administrative needs of Utter-most’s sales channel.
“The consumer portal is available to anyone interested in The Uttermost Company and its products,” stated Mark Withington, principal of PLMresearch. The Web site (www.uttermost.com) offers the latest catalog for product research and selection, a “closest Uttermost retailer” locator, and answers to Frequently Asked Questions (FAQ).
“We’re very excited about the opportunities that the Internet poses for Uttermost, but are not losing sight of its limitations,” stated Mac Cooper, Uttermost president. “Some companies have dabbled with going direct to the consumer, but not Uttermost. Our consumer portal will push the consumer toward our established retailers.”
The Internet connectors will also
be a Web service available to all Uttermost retailers, whether their site is eCommerce-enabled or not. This is the first of three releases for the portal. Future benefits will offer Uttermost retail dealers password-protected access to a complete, up-to-date catalog that lists wholesale prices, useful retail selling information, access to a best-sellers list, plus suggest complementary items that have sold well in the retailer’s respective region, and provide sales order history/status. Uttermost’s rep force will also have password-protected access to the portal, which will list their sales history as well as the sales history for each of the rep’s dealer clients. An additional feature will be the ability to place new orders with the factory, create ad hoc “personalized” catalogs, and place Hold for Confir-mation (HFC) orders.
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